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Website / Proposal
Creative Direction / UX Direction
About the project
During 2010 Toyota sent an RFP to several agencies to present proposals for the redesign for the scion web site, a multidisciplinary team was put together to work during 4 weeks on the proposal for this website; information architects, interface designers and motion designers collaborated to accomplish the goal.
I had the opportunity to lead the team that worked on the proposal and also executed some of the deliverables. The work included brainstorms, research, sketching, wireframes, comps and animated demos production.
The proposal passed the first round and we worked very hard for the second round, unfortunately another very talented agency won the selection.
Thanks to everyone involved in this project, this was an amazing experience.
UX and Creative Direction
Sketching & Wireframes Execution
Video / Demos
First round proposal video demo.
Second round proposal video demo, including more detail for filtering accesories gallery and whished board.
Behind the scenes video.
Scketching & Concept Definition
Andres Matiz (Visual Designer, Sketching), Nelson Morales (Visual Designer, Sketching), Juan Camilo Sanchez (Motion Lead, Concept Definition, Sketching), Valentina Camacho (Concept Definition). Valeria Lombo (Motion Design), Rodrigo Bernal (Motion Design, Sketching), Santiago Cajiao (Information Architect Lead), Mauricio Candamil (Sketching, Wireframes execution), Luis Alveart (Conceptual Model, Wireframes execution), Fabian Mendez (Wireframes Execution), David Mendez (Sketching, Wireframes execution).