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News Curation & Aggregation Platform / Website
A major media group from Colombia hired my services to help them define a new platform that updates the way news and information are delivered and consume by today users in Latin America, focused on aggregated and curated content and using the social character of the news to increase relevance and engagement.
The product must offer an intuitive, agile and clear experience. Different to what is provided by the positioned players with the objective of proving that there are new ways to consume news, and new options to respond better to the specific characteristics of todays digital content and its connected, mobile and social users.
A new modular, adaptable and scalable information platform, that allow users to access it through multiple devices, facilitates the exploration and selection process, and provides a simple and fluid reading experience.
Lead the UX definition process for the project, from conceptualization and definition to advising during the development and implementation phases.
Conduct sessions with stakeholders to define the objectives and scope of the project, and with potential users to validate features and functionality.
uxQuest - UX Consultant
Wireframes - Modules & Page Configuration
Stakeholders & Product Team Sessions
Fabian Garzón (Lead UX), Cesar Aguirre (UX designer)