Fabian Garzon

 Photography

Projects View All

Scion.com

Website / Proposal

2010

Creative Direction / UX Direction

Scion.com Proposal
 
new

About the project

During 2010 Toyota sent an RFP to several agencies to present proposals for the redesign for the scion web site, a multidisciplinary team was put together to work during 4 weeks on the proposal for this website; information architects, interface designers and motion designers collaborated to accomplish the goal.

I had the opportunity to lead the team that worked on the proposal and also executed some of the deliverables. The work included brainstorms, research, sketching, wireframes, comps and animated demos production.

The proposal passed the first round and we worked very hard for the second round, unfortunately another very talented agency won the selection.

Thanks to everyone involved in this project, this was an amazing experience.

Main Responsibility

Concept Definition
UX and Creative Direction
Sketching & Wireframes Execution

Agency

Zemoga

Video / Demos

First round proposal video demo.

Second round proposal video demo, including more detail for filtering accesories gallery and whished board.

Behind the scenes video.

Comps

intro
intro
intro
intro
intro
intro

Wireframes

Scketching & Concept Definition

Team Credits

Andres Matiz (Visual Designer, Sketching), Nelson Morales (Visual Designer, Sketching), Juan Camilo Sanchez (Motion Lead, Concept Definition, Sketching), Valentina Camacho (Concept Definition). Valeria Lombo (Motion Design), Rodrigo Bernal (Motion Design, Sketching), Santiago Cajiao (Information Architect Lead), Mauricio Candamil (Sketching, Wireframes execution), Luis Alveart (Conceptual Model, Wireframes execution), Fabian Mendez (Wireframes Execution), David Mendez (Sketching, Wireframes execution).